How do you know whether your marketing is working for you and how do you know if you are getting the most from your marketing budget? We work with you to ensure we understand the way your business operates and the business objectives you want to achieve.
We conduct interviews and surveys with you, your staff and customers to identify how the business currently operates and how effective your marketing is. The results of these interviews and surveys are collated and condensed into a summary report with recommendations about how you can make your marketing budget generate more sales for your business and improve the customer experience.
Marketing audits start from £200 depending on the size and complexity of your business, so give your marketing a healthcheck today.
Step 1 will articulate your current sales process and the role that marketing plays in that process. It is also an opportunity for you to state the desired objectives for your business.
Step 2 your staff can give a valuable insight into the current processes that are being applied within your business.
Step 3 you need to understand your customers, and surveys and research will provide valuable insights about how your customers first heard about your business and their experience of dealing with your business. In addition, we will identify customer segments and potential customer segments based on additional market information available.
Step 4 the results from the interviews and surveys will be consolidated, so that the essence of all views can be reflected within one document.
Step 5 a summary document is created with marketing recommendations for your review and approval
Step 6 as agreed with you the marketing recommendations are implemented
Step 7 review and validate results of new marketing approach on your sales and customer experience