Introducing the CRM approach into an organisation requires the organisation to climb a steep learning curve. Quite often companies have grown to a size where complexity has been created by business growth. The number of staff interacting with clients has grown and it becomes difficult to ensure consistent communication across various channels. CRM systems can help manage these relationships, but it requires support from the whole business.
There are many CRM solutions available and this technology is extremely powerful, and can transform the marketing and sales processess within your organisation. With the help of our team of professionals we can ensure that the implementation of your CRM system is a success and that you avoid the many pitfalls that some companies experience....
Moving from a mass marketing philosophy to a one to one marketing philosophy supported by the CRM solution can be quite daunting for organisations. It is very easy to see how some CRM implementations may fail, without the support of experienced professional consultants that have successfully implemented the technologies, people, processes and data many times before.
The first step is to identify the business needs and requirements, as without correctly identifying the business need the technology may be implemented, but staff may stop using the solution because it does not meet their requirements.
Moving on..... we identify a possible solution, review the feasibility of the solution and then build a solution that delivers to your business requirements. Often, this means the introduction of a CRM solution with a data environment. We then provide training to your team so that they can adjust to their new role, learn about the functionality of the tools and gain greater understanding of the data that they have available to them to create more compelling offers for your customers and potential customers.